What is Branding?

What is branding?

Branding is a combination of a few things.  When I think of branding, you should ask themselves, How does my product or service differ from those of my competitors? What sets me apart? What image do I project?

Below is a list of eight basic building blocks that define what branding is, & they consist of mainly

1.       The name of your company

2.       Your company logo

3.       The brand / logo colours

4.       Your company slogan and branding message

5.       The brand packaging

6.       The brand experience

7.       The brand position

8.       The sound of your brand

When you constantly reinforcing your brand by reminding your client and potential clients what you promise, it strengthens your brand.

Companies like Coca Cola still continuously brand their products pushing out fresh ideas like the recent personalizing bottles and cans campaign.

“Inconsistency is your biggest enemy; it can destroy your brand faster than anything else.” The old rule of customer service or quality product is not good enough on its own anymore with so many companies competing for customers all promising the best.

 Creativity is a crucial part of building a brand.

Although brainstorming what you want can give you a better picture, creating a compelling brand can be difficult to create. Due to the technical nature of creating great artwork it is always recommended you use a graphic designer to create and supply that artwork for you. A designer can help you achieve your goal.

Your logo is the foundation of all your promotional material, so this is one area where spending a little now can really pay off later!

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Domination Graphics